About Richie Milne
Richie Milne, director of Optimize Performance Coaching has been in the health and fitness industry since 2007. Richie also has an Honours degree in Sports Science and Business from the University of Southampton.
With over 17 years industry experience, Richie has coached a vast range of clients of all ages and experience, from beginners to elite level athletes. He is a well renowned industry leader in body recomposition coaching and highly skilled in postural corrective exercise, sports performance, injury prevention and rehabilitation.
As a former elite level men’s physique competitive athlete, having achieved top 3 placings across 5 federations globally (IFBB, WBFF, PCA, ICN, INBA) has equipped Richie with the ability to coach his clients to the highest possible standard, achieving proven life changing results.
At Optimize Performance Coaching we offer a range of services.
- One on one personal coaching at Hammer House gym in Cheltenham by appointment only.
- Bespoke sports nutrition plans, training programming and weekly accountability assessments (online and face to face)
- Body recomposition coaching for fat loss, muscle gain, sports performance and comp prep coaching
His personalised coaching, attention to detail and high level of service will have you training at your maximal potential, whilst limiting your risk of in jury. This is apparent with his client retention of happy customers. Check out his testimonials and body transformations below.
For all genuine enquiries, please click on the “get in touch link” and we will be happy to discuss your goals and how we can help with a no obligation complementary phone consultation.
CLIENTS RESULTS

















About our services




Whether you’re joining me online or in-person, I’m committed to helping you achieve your health and fitness goals.
My approach to training is personalized and based on your individual needs, goals, and preferences. I believe that fitness should be enjoyable, sustainable, and empowering.
If you’re looking to get in shape, build strength, lose weight, or simply feel better in your own skin, I’m here to support you every step of the way. With my expertise and guidance, you’ll learn how to exercise effectively, eat well, and maintain a healthy lifestyle.
If you choose to work with me online, you’ll have access to a variety of training programs, customised workout plans, and personalised nutrition advice. Programming is accessed through your own personalised page on my coaching app with video demonstrations on all exercises with the ability to track, load, reps, sets and other variables.
We’ll connect through video calls, messaging, and email to ensure that you’re on track and making progress.
If you prefer face-to-face training, I offer one-on-one sessions in a welcoming and supportive environment. You’ll have access to a range of equipment, including weights, machines, and functional training tools, to help you achieve your goals.
No matter what your fitness level or experience, I’m here to help you become the best version of yourself. So, let’s get started on your fitness journey today!
TESTIMONIALS







PACKAGES

Optimize Personal Training
Inperson coaching
- 45 minute or one hour personal training sessions (At Hammer House Gym Cheltenham)
- Personalized coaching to tailor specific movements and exercise selection for your goals and abilities
- Postural corrective exercise
- Strength and conditioning
- Rehabilitation/ injury prevention
- Pain management
- Sports performance training
- General lifestyle fitness, mobility and core functional strengthening

Optimize Nutrition and Programming
Online or face to face consultation
- Bespoke sports nutrition coaching - macro calculated meal plans
- Tailored goal specific exercise programming- Video demonstrations for all exercises and tracking training variables (Sets, weight, reps, tempo etc)
- Personalized recomp system within your own coaching app to track progress
- Weekly 20 minute accountability consultations with your coach- via online consultation, or in person for body composition assessments (skin folds, girth measurements, progress photos)
- Analysis and adjustments to the plan when required to see continued progress
Get in touch.
Please fill out the following form in order to claim your FREE, Non Obligation consultation:
